What is Google up to with the Exact Match Penalty? What Google Unfair - Nooooo!

Author Dalton Quigley October 1, 2012

Google Issues an Exact match domain penalty aimed at low content exact match domains. How about a little heads up on these changes? Does Google have an upcomming ethical problem?

What does this mean exactly? If your domain name is an exact match for a high ranking keyword set and your quality is low according to the google guidlines you will be issued a penalty. Lets say you are a Garage in Texarcana and you bought the domain ( GarageinTexarcana.com ) and you have low quality content then your website will not rank as well for the very term you are targeting.

And what if this is your business name your actual physical location and license name? Well this is what we are going to find out? We are working with this exact situation.

The penalty will take the form of your website being less related to the words you are trying to rank well for and your competition will pass you up and in some cases you may not even be able to find your site in their system. Matt Cutts explains this in the following image tweet.

Exact Match Penalty Image Matt Cutts Twitter Account Announced September 2012 Penalty

You can find this at http://www.twitter.com/mattcutts

Matt Cutts Explains more in this short video -


This Tweet was issued on September 28, 2012 and as best we can tell went into effect by Saturday September 29, 2012. This was little to no warning. If you are the worlds largest search engine and responsible for a large portion of the economy shouldn't you give more warning than this?

Here is an image showing the value of Exact Match Domains after the Change and a link to the Article: EMD Penalty Graph Shows Value after Penalty by Google Matt Cutts Announced on Twitter

The Above Article- http://www.siliconbeachtraining.co.uk/blog/google-exact-match-domains-update/#comment-204526

Is Google's hunger for better search results, clashing with its investors wanting more and more profits? Well how does Google earn money on search? From Ads of course. How about if you get in the way of Google earning more on Ads? Read below from USNews.com

Google's Unethical Practices favoring Ads.

Source of Image - http://www.usnews.com/opinion/blogs/economic-intelligence/2012/09/20/regulators-should-get-real-about-google-and-the-it-industry

What can you do to stay on top of search results so your business can be found? Well follow the Google Guidlines which is no small task and you should be ok. If you like our articles Like - Subscribe- and Share us on Twitter.

Code - ( http://nashvilleseomarketing.com/exact-match-penalty.html )

If you need help with your web presence, social media presence, or local search rankings get in contact with us because we can help.

Thank you for reading our article.

Author : Dalton Quigley October 1, 2012

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